Fuel Your Growth With Data-Driven Ads That Deliver Real Results (Not Vanity Metrics)
I’m a Melbourne based, Freelance Paid Ads Specialist with a focus on delivering exceptional results through personalised, hands-on service.
For over 10 years I ran a successful ecommerce business, so I know firsthand what it takes to grow online and how critical it is to understand your numbers, your margins, and your profit, not just your revenue.
I treat ad spend like it’s my own, because I know what’s at stake.
I’m an SEM (Search Engine Marketing) Campaign Manager for a major Aussie tech company, managing over two million dollars annually in Google Ads spend. I’ve spent many hours building and optimising Google Ads accounts for ecommerce and lead generation businesses.
We have worked with the Fuel Digital team on a couple of different businesses, each time they have done an excellent job and we have seen great ROI on our investment. Highly recommend to anyone looking to grow.
Cat from Fuel Digital has been managing our SEO and Google Ads campaigns for Babyboo Prints for the past 2 years now. From the moment we partnered with her, it was evident that she is a true professional in her field. Cat takes the time to understand our brand and our target audience, ensuring that every strategy aligns with our goals. Her professionalism shines through in her communication—she is always prompt in her responses and keeps us updated on progress, making us feel valued and informed. What truly sets Cat apart is her commitment to testing and optimizing our ad campaigns. She continuously analyzes data and adjusts strategies to maximize our Return on Ad Spend (ROAS). Thanks to her efforts, we have seen significant improvements in our advertising performance. It's clear that she genuinely cares about delivering the best possible results for Babyboo Prints. I highly recommend Cat to any business looking for expertise in SEO and Google Ads. Her professionalism, efficiency, and dedication to achieving the best outcomes truly make her an asset to our team. Thank you, Cat, for all your hard work!
$14.39 in revenue for every $1 spent on Google Ads
ROAS of 32.98 in the first 60 days of running Google Ads
Cost per lead dropped from $60+ to under $20

Unlike larger agencies where your account might be handed off to junior staff, I personally manage every aspect of your Ad campaigns.

I intentionally keep my client list small so I can devote the time and attention needed to optimize each account fully.

With 5+ years experience and millions of dollars spent on ads, I have the expertise to grow your business.

We prioritise profit over vanity metrics, building ad strategies that make commercial sense for your business, not just your ad account.

Whether you prefer email, chat, Zoom or a phone call, I adapt to your communication style. My goal is to make working together as seamless and convenient as possible.

Cancel anytime with just 2 weeks notice. I am confident in our results, so have no need for lock in contracts.
Melbourne, Australia
Servicing Worldwide
Fueled by data, driven by
conversions.