Hey, I am Cat – Google Ads Specialist for Ambitious Australian Ecommerce Brands.
I build profit-first campaigns for ecommerce brands that want clear margins, senior-level strategy, and full accountability.
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My Story
After running my own successful ecommerce business, I realised something crucial about the digital marketing space. Most agencies and media buyers were focused on the wrong things. They chased clicks, optimized for vanity metrics, and built campaigns that looked great in a report but didn't translate to actual money in the bank.
"I know what actually moves the needle: understanding your real numbers, margins, and profit."
The Experience Behind The Strategy
Over $8 Million Managed
I have personally managed over 8 million dollars in Meta and Google ad spend, testing and refining strategies across highly competitive ecommerce landscapes.
SEM Campaign Manager
Currently serving as an SEM Campaign Manager for a major Australian tech company, overseeing millions in annual Google Ads and staying at the absolute cutting edge of search strategy.
At Fuel Digital, I work with a deliberately small number of ambitious Australian ecommerce stores. By keeping my roster selective, you get senior-level strategy, direct communication without account managers, full accountability, and a true partner who treats your ad spend like it is their own.
Why Ambitious Brands Choose Fuel Digital
Built for ecommerce operators who are tired of the traditional agency model.
Personal Hands-On Management
Every account is managed directly by me — no juniors or account handoffs.
Profit Pulse Dashboard
Real-time visibility into blended ROAS, CPA, and true profit margins.
Meta + Google Synergy
We build full-funnel systems where Meta creates demand and Google captures high-intent buyers.
No Lock-In Contracts
Just 2 weeks notice. You only stay if we deliver results.
Selective Client Roster
Fewer clients mean deeper focus and better outcomes for your business.
Ecommerce Operator Experience
I have walked in your shoes and understand product margins and real business health.
Profit-First Reporting
Transparent reporting focused entirely on the metrics that matter to your bottom line.